Category Archives: Latest News

Check us out in the Naples News!

Louis Bruno heard the questions all the time from customers of his air conditioning business.

When there were problems with their A/C systems, from water leaks to mold to electrical failures, his customers would ask why they didn’t see them coming, how they could have prevented them, and how they could have predicted them.

“Weren’t their signs?” they’d ask in frustration.

Check us out in the Naples News!

Posted by Bruno Air Conditioning on Wednesday, January 13, 2016

BRUNO WINS! GrowFL Companies to Watch


Presents 2015 Florida Companies to Watch
in association with
Edward Lowe

Companies to watch

Making an Impact!
From 2011 through 2014, the 2015 Florida Companies to Watch winners generated more than $1.2 billion in revenue and added 996 employees, reflecting a 140 percent increase in revenue and 97 perfect increase in jobs for the four-year period. That translates into a 24 percent annual revenue growth and 19 percent annual growth in employees. These companies project continued growth in 2015, with a 23 percent revenue increase and 19 percent growth in employees compared o 2014. If their projections hold, these companies will have generated $1.8 billion in revenue, and added 1,371 employees over the last five years – a 196 percent increase in revenue and 134 percent increase in jobs since 2011.

Meet these six Florida Companies to Watch Winners
From air conditioning and medical manufacturing to competitive obstacle courses, software engineering, insurance, mobile banking, and financial software, these six Florida Companies to Watch winners are true Rock Stars. Read their stories of success and overcoming obstacles as they continue their entrepreneurial journey.

GrowFL Headshots

Replace Your Mercury Thermostat

Are you still using a mercury thermostat? Over the last few decades, there’s been an increase in awareness regarding the toxicity and dangers of the substance, which was once a prominent component in everyday items, including batteries, thermometers, electronic devices and, yes, thermostats.

Today’s thermostats have veered away from it through the years. As technology advances, the HVAC industry is finding newer, greener ways to keep businesses and homeowners cool while conserving energy and resources.

However, there are still several old thermostats, both in use and lying in landfills. Although the Thermostat Recycling Corporation has been working diligently since 1998 to collect and recycle these outdated (and dangerous) components, it’s anything but a short-term project. In 2014, the corporation saw a 13 percent increase in collections of mercury-bearing thermostats to be recycled.

You may be wondering how much of a difference this really makes. After all, thermostats only use a small vial of mercury to operate. Consider this: In 2014, a competition was held called Big Man on Planet (BMOP) that challenged HVAC businesses to collect as many of these thermostats as possible. The result led to the donation that amounted to over 252 pounds of mercury!

Why Proper Disposal of Mercury Matters

Not everything can be properly disposed of by throwing it into the recycling bin. Mercury that ends up in landfills sinks into the soil and comes straight back around to haunt us. Through the soil, mercury finds its way into our waterways and oceans, permeating our drinking water and poisoning the fish we consume.

Its impact isn’t subtle, either. Mercury poisoning causes severe side effects in humans, including memory loss, blindness and tremors. It is especially dangerous to pregnant women and can cause birth defects in children.

Do You Have an Outdated Thermostat?

Are you still using an outdated, mercury-based thermostat? If so, reach out to Bruno Air to see about getting it replaced, and then make sure you dispose of it properly. You can click here to find a drop-off location near you.

Bruno Air Conditioning Featured on “Blue Collar Millionaire”

Top AC company Bruno Air featured on cnbc with a strong focus on AC repair, and air conditioning replacement


Bruno Air Conditioning has built their business from the ground up. From a savings of $40,000, Louis Bruno built one of Florida’s most lucrative businesses. Bruno Air Conditioning was recently featured on CNBC’s show “Blue Collar Millionaire” to discuss how hard work and a supreme focus on customer service helped achieve AC gold.

When Bruno realized they couldn’t afford to hire experienced technicians, he instead focused on hiring people with backgrounds in Hospitality and the like. “These types of people would have the customer service skills that have been practiced for years that we could translate into success.We’ve go to go the extra mile to set ourselves apart.” With training, on-site experience, and hard work, this became one of Louis Bruno’s best idea yet. You can always train someone to do the technical work, but what this team had in spades was excellent customer service. The customer service and reliable work kept the customer’s coming.

Bruno Air Conditioning is dedicated to keeping Florida cool with reliable, consistent HVAC service. Louis Bruno has even extended his care and created the Louis Bruno Signature Series, a Florida exclusive that was built with our unique environment in mind. Great customer service, 24/7 service, and incredible growth is keeping this Florida giant busy. “Blue Collar Millionaire” features humble beginnings and hard work that’s paying off. Louis Bruno started Bruno Air Conditioning and now it’s the “Mother of Millions” and not ready to quit yet! With a focus in customer service, Louis Bruno and the team are soaring to success! Watch a CNBC preview here.


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    Bruno Keeps Striking Gold

    Louis Bruno has been on a hot streak lately. The twenty-six-year-old President of Bruno Air Conditioning helped his company reach $12.5 million in revenue in just two years of business. What gives? He runs his company with a liberating, yet watchful eye. He hires the best and brightest, while letting them run free. “The majority of the people I hire know more than me about the area they are working in,” Bruno said. He is not afraid to hire. The company, now sitting at 150 employees, has become a staple in Florida.

    Where does it go from here? “The opportunities are limitless,” he says. With the airing of his show, American Made on CNBC, the company may look for expansion opportunities far beyond the garage where he started the business in December of 2012. Louis was recently named chairman of the Collier County March for Babies, a program for the March of Dimes.

    Just last week, the March of Dimes announced that over $448,900 was raised for the Coast Division March for Babies Events which were held on April 18th at Laishley Park in Punta Gorda, April 25th at Centennial Park in Fort Myers, and North Collier Regional Park in Naples. That is over $109,000 year over year and 132% growth. Louis hopes to expand those contributions even further. On top of that, he has been working on his first authored book, which will highlight the business, the pillars of success, and the psychology behind crucial hires.

    Not bad for a high school graduate with childhood dreams of major league baseball. Sounds like a home run to me. -CMI

    Entrepreneurs of the Year | Louis Bruno

    Why we chose him:

    Entrepreneurs like Louis Bruno don’t give up easily.

    “If we’re not failing, we’re not trying,” says Bruno, 26, president of Bruno Air Conditioning.

    For example, Bruno says Florida’s humidity, salty air and frequent power surges corrode and degrade many parts of air-conditioning units installed today.

    “How about making a unit that’s designed for Florida?” Bruno wondered. “We live in the swamp, right?”

    Together with his staff, Bruno designed a unit that would replace metal air handlers with tough plastic and include surge protectors. A sterilizing light prevents mold growth that corrodes other parts.

    Bruno then approached the air-conditioning manufacturers with his idea. “They all shot it down,” he smiles. But the young entrepreneur didn’t give up: “When we get told no, we try another way.”

    Bruno overcame the manufacturers’ objections by showing them that he could make improvements to their units without altering the manufacturing production lines. Today, he sells about 50 Bruno Signature Series air-conditioning units a month since he started selling them six months ago.

    The new unit designed for Florida weather is just one way Bruno is shaking up the air-conditioning business. He guarantees customers they’ll be cool within two hours of their call and loads each repair truck with 10,000 parts, a mobile printer and computer. “It’s really helped us scale,” Bruno says.

    Bruno Air Conditioning, which counts investors such as tomato magnate Larry Lipman, serves residential customers from North Port to Marco Island and commercial customers all over the state.

    To build his staff since starting the company in 2012, Bruno attracted technicians by offering full benefits such as vacation and health insurance and up to $5,000 in no-interest loans.
    “They want to be part of something,” Bruno explains.

    2012: $71,000
    2013: $2.5 million
    up 3,420%
    2014: $10 million
    up 300%

    2012: 2
    2013: 30
    2014: 140

    – Jean Gruss

    Local Company to be Featured on Innovative New CNBC docu-series

    A budding local air conditioning firm is about to get some national attention.

    Louis Bruno’s company, Bruno Air Conditioning, will be featured later this year in a new television show called American Made on CNBC.

    The show is a new docu-series that celebrates good old-fashioned ingenuity and praises red, white and blue-collar success that comes from hard work, determination, and reaching for the American dream.

    According to the casting site: “You have worked through tough times and never lost sight of your vision. You poured your blood, sweat, and tears into a trade, craft, a business, and now you are reaping the rewards and living the dream. Yours is the embodiment of spirit, hard work and true grit. Now it’s paid off in spades; you’re a true blue-collar success story. Service industry, manufacturing, construction, agriculture, manual labor, infrastructure or anything in between – If you pride yourself on being a self-made man or woman who built your business from the ground up, then this is the perfect opportunity for you! America needs working class heroes, and there’s no story more inspiring than the self-made-success.”

    Bruno Air Conditioning is a full-service A/C and heating company. The firm also provides duct cleaning and replacement, air testing and balancing.

    Bruno Air Conditioning of Florida Receives Best Of Houzz 2015 Award

    Over 25 Million Monthly Unique Users Rated Top Rated Home Building,
    Remodeling and Design Professionals in the United States and Around the World

    January 19 , 2015 Bruno Air Conditioning of Florida has been awarded “Best Of Houzz” for Customer Satisfaction by Houzz , the leading platform for home remodeling and design. The full s ervice Residential and Commercial Air Conditioning Company was chosen by the more than 25 million monthly unique users that comprise the Houzz community from among more than 500,000 active home building, remodeling and design industry professionals.

    The Best Of Houzz award is given in two categories: Design and Customer Satisfaction. Design award winners’ work was the most popular among the more than 25 million monthly users on Houzz, known as “Houzzers.” Customer Satisfaction honors are determined b y a variety of factors, including the number and quality of client reviews a professional received in 2014. Winners will receive a “Best Of Houzz 2015” badge on their profiles, helping Houzz users around the world who discover and love a professional’s wor k to learn even more about that business’ popularity and satisfaction rating among their peers in the Houzz community.

    “Cool Wife, Happy Life”
    “Houzz provides homeowners with a 360 degree view of home building, remodeling and design ind ustry professionals, empowering them to engage the right people and products for their project,” said Liza Hausman, vice president of industry marketing for Houzz. “We’re delighted to recognize Bruno Air Conditioning among our “Best Of” professionals a s judged by our community of homeowners and design enthusiasts who are actively remodeling and decorating their homes.”

    Follow Bruno Air Conditioning on Houzz

    About Bruno Air Conditioning
    We offer customers fair prices by ensuring Bruno Certified Non – Commissioned technicians from northern Charlotte County to southern Collier County. All our leads will be sure to see the President on all quotations and Bruno Certified servicemen on all installations. Like you, at Bruno Air Conditioning of Florida, we want to be 100% comfortable with whoever enters our home, therefore I personally guarantee you will be 1 00% satisfied across the board.

    About Houzz
    Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a room t o building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community powered b y social tools, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, CA, Houzz also has international offices in London, Be rlin and Sydney. For more information, visit

    Under-40 achiever: Bruno Air Conditioning’s Louis Bruno

    Louis Bruno, 26, is a rising star in the air conditioning business – the Fort Myers High School graduate started his company three years ago with $27,000 in savings and now has 85 employees and more than 70 service vehicles on the road.

    His latest venture: customizing Trane air conditioners to help them withstand the heat and humidity of the local climate.

    On his start

    I started as an AC helper with a small family-owned company out of Fort Myers and I trained with them for three months as a helper, learning the business, learning the equipment, the process, the procedures, the way the systems operated and after three months I was in the field performing maintenance.

    What’s the best business advice you’ve received?

    One thing that really sticks with me today, and I wake up thinking and I go to sleep thinking it, is Mark Cuban saying you have to work 24 hours a day like somebody’s trying to take it from you.


    Louis Bruno speaks to financing specialist Leslie Bosque at Bruno Air Conditioning in Bonita Springs on Thursday. (Photo: Sarah Coward/The News-Press)

    What drives you

    I’m hypercompetitive by nature. I want, I have this extreme will and desire to make everything better. No matter how good anything is. I want everything to be better from the customer experience to the way the company runs to how efficient we operate.

    On failure

    Failure naturally resembles, or is inferred, that it’s a bad thing. I accepted early on that I’m going to fail and for us to do what we’re going to do we’re going to fail a lot and we’re going to fail every day. And so every no ends up being, we take it as, every no ends up being one step closer to a yes.

    Who has been your biggest influence?

    The biggest influence in my life has probably been my mom. My parents split up at a young age and my mom literally did whatever it took to give my two sisters and I a better life. And as I look back at life now, what she did, and what she went through, and what she did for us, and how she provided, I get a lot of motivation because she ended up being a business owner once life settled down and I was in high school. But those stages from 3 or 4 years old to 15, she was running our own little family as a business and she did whatever it took and I haven’t given her enough credit.

    On lessons learned

    Early on we got “no” all the time. Everything we asked for, everything we wanted to do. Whether it was partnership, whether it was distributors, whether it was consumer financing companies, we continued to get the word no. The lesson I learned from it is never to accept no because what was really happening, when someone would tell us no, we’d re-frame the question,.we would re-frame the opportunity, we’d push harder. And because we weren’t accepting no, we started get a lot of yeses. And as I look back on it now and I look into the future, I firmly believe anything’s possible if you don’t take no as an answer or an end result. It just becomes a speed bump. It’s a culture of not accepting no.


    • Name: Louis Bruno
    • Age: 26
    • Occupation: founder and owner of Bruno Air Conditioning
    • Education: Graduate of Fort Myers High School
    • Did you know? Bruno was a star pitcher on the Fort Myers High School baseball team.